Keyword Targeting displays your Display or Video Ad.
Keyword Targeting Places Your Display Ad.
Keyword Targeting displays your Display or Video Ad to individuals who search for your keywords, such as “Plumber in Missouri,” or visit websites that contain those keywords. When a potential customer searches for one of your keywords on a search engine like Google, your Ad might appear on the webpage they select.
Keyword Targeting places your Display Ad in front of people as they are browsing your competitor’s website or while they are comparison shopping. It’s worth noting that 98% of people shopping online do not choose the first company they see.
At least 45% of online searches do not begin with a keyword search on Google, Yahoo, or Bing, but rather on a specific website where people are seeking information about a product or service. This is one of the reasons why Keyword Targeting is rapidly becoming a common online marketing product added to businesses’ monthly marketing plans.
While Google Adwords remains essential for HVAC, Law Firm, or Roofing companies, Keyword Targeting is a must-have for industries in which customers take their time researching before selecting a company. Keyword Targeting works when a person searches a keyword on Google, Yahoo, Bing, or any search engine. Once the person clicks on a result, it takes them to a website page. If that page has an Ad widget, your display ad could be shown on that specific page. Additionally, if someone directly visits a specific website page containing the keywords you are targeting, your Ad could also be delivered.
This online marketing product is perfect for supplementing Google Adwords because it allows you to be on relevant industry websites where potential customers are conducting research, thus creating an image and branding for your company. With a cost of only $600 per month for 100,000 Impressions, it’s a smart investment for some industries.
