Online Review Management Missouri Online Marketing Company’s
Missouri Online Marketing Company
Enhancing a company’s online reputation is crucial in today’s digital world, as a vast majority of consumers rely on online reviews to make informed purchasing decisions. According to industry-leading polls, 84% of U.S. citizens trust online reviews as much as personal recommendations, and a staggering 94% of people have been dissuaded from a business due to a negative online review.
Among the top review platforms, Google Reviews rank first in importance, followed by Yelp Reviews in second place, and Facebook Reviews in third place. Most people seek an average rating of at least 4 stars before engaging with a company.
Online Review Management
GOOGLE REVIEWS
Google Reviews hold the top spot in importance for businesses, largely due to their SEO value and visibility when searching for products and services on Google. Unlike Yelp, Google Reviews are generally considered more accurate because they allow most reviews to be posted. If your average score on Google is less than 4 stars, it can be relatively easy to fix with a well-thought-out plan.
YELP REVIEWS
Yelp Reviews, though second in priority, still have significant SEO value and should not be ignored. However, Yelp’s review algorithm is complex, and variables can make it challenging to achieve an average of 4 stars. If you need further information on Yelp’s review algorithm, feel free to contact me. Fixing your Yelp Reviews may be more expensive due to the additional time and effort required.
FACEBOOK REVIEWS
Facebook Reviews, despite ranking third in importance, should not be disregarded due to their SEO value. If you plan to engage in Facebook advertising, the value of Facebook Reviews increases significantly. Unlike Google and Yelp, Facebook consolidates reviews for companies with multiple locations.
To raise your Google, Yelp, and Facebook reviews to an average of 4 stars, you’ll need a well-structured and individualized plan for each review platform. Plans should be tailored to the specific industry, as strategies for a recurring service provider will differ from those of a one-time product or service provider. For instance, the approach for a locksmith company would be different from a piano seller.
